Nori Inc.

Come Behind the Steam: About Nori 🧺💙

Nori is a clothing care brand reinventing the way consumers care for their wardrobe. Our hero product, the Nori Press, brought innovation to the laundry aisle, and now we’re expanding our product ecosystem to deliver more efficient, branded and beautiful solutions for everyday clothing care. 

We’re seeking a Creative Strategist to scale Nori’s paid creative engine, developing high-performance Meta-native creative that drives measurable revenue growth and sustained customer acquisition at scale.

What You’ll Do: The Roles and Responsibilities: 

• Paid Creative Strategy (Primary Focus)
  • Own the strategy, execution, and performance of Nori’s paid creative on Meta, building a scalable and repeatable creative engine.
  • Concept, script, and produce high-converting static and video ad creative (UGC-style, founder-led, testimonial, product-focused, and problem/solution formats).
  • Drive a high-velocity testing pipeline, launching 20+ new creative concepts/iterations per week across structured angles and hooks.
  • Continuously analyze creative performance (CTR, CPA, CPM, etc.) and translate data into clear next-step testing hypotheses.
  • Stay ahead of platform trends and competitor creative to proactively identify whitespace opportunities.
  • Build and maintain a rigorous creative testing library documenting angles, hooks, learnings, performance insights, and iteration paths to compound results over time.
• Cross-Functional Collaboration
  • Partner closely with our CEO & Media Buyer to concept and launch new ad iterations weekly based on performance data
  • Work cross-functionally with our Head of Organic Strategy to translate high-performing organic formats into scalable paid ads
• Brand & Visual Graphic Design
  • While paid creative strategy and execution will be the primary focus of this role, this person will also support broader graphic design needs across the business as needed, including: 
    • Website assets and landing pages
    • Email campaigns and flows
    • Product packaging and inserts

Who You Are: 

You come from an agency or high-growth DTC startup where speed and volume of creative output were key to a brand’s success. You are comfortable creating 20+ Meta creatives per week across multiple angles, hooks, and formats. You know how to transform product benefits into compelling narratives, UGC frameworks, and founder-led storytelling that converts efficiently. 

What You’ll Need: 

• 3+ years of experience in paid social creative strategy, preferably at a performance marketing agency or a DTC brand. 
• Proven track record of producing high-volume, high-performing Meta creative (20+ new concepts/iterations per week).
• Deep understanding of Meta’s creative best practices, platform nuances, and performance metrics (CTR, CPA, CPM, hook rate, etc.).
• Demonstrated ability to concept and execute static and video ads across formats (UGC, founder-led, testimonial, product demo, problem/solution, etc.).
• Experience operating within a structured creative testing framework (angles, hooks, iterations, creative sprints).
• Ability to analyze performance data and translate insights into clear, actionable creative hypotheses.
• Hands-on production capability (proficiency in CapCut, Figma, Canva, Adobe Creative Suite, etc.) 
• Exceptional organizational skills and ability to manage a fast-paced, high-output creative calendar.
• Comfort collaborating cross-functionally with founders, media buyers, and organic teams to drive performance outcomes.

Pressing Forward: What We Offer:

• Flexible remote work with a one-time home office setup stipend ($300)
• Generous PTO and parental leave, 14 weeks maternity leave
• A front-row seat at one of the most exciting brands redefining the future of wardrobe care

Join Nori and help us press forward! 

Nori is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.